top of page

"๐Ÿš€ Your Guide to Boosting Conversions โ€” A B2B Sales Follow-Up Timeline"

3 min read

0

10

In B2B sales, following up is crucial. Most prospects wonโ€™t buy immediately; in fact, 80% of sales require five follow-ups, but only 8% of sales reps follow up that many times.



Why? Because building an effective follow-up sequence can be challenging.

However, with the right approach, you can hit your sales and growth targets.


Letโ€™s break down what a follow-up sequence is and walk through an example timeline that turns leads into clients.


๐Ÿ”„ What is a Follow-Up Sequence?


A sales follow-up sequence consists of the steps sales reps take to convert leads into customers. It involves multiple touchpointsโ€”like phone calls, emails, and LinkedIn messagesโ€”spanning days or weeks.


๐Ÿ‘‰ The goal: To build trust, share your brand's story, and showcase your product or service.


A structured follow-up sequence moves leads through the sales funnel and ensures no potential customer is forgotten. It also boosts your sales teamโ€™s productivity by removing guesswork from the process, allowing them to focus on personalizing communication.


๐Ÿ“… Sales Follow-Up Timeline: A Step-by-Step Example


This example follows the Agoge Sequence, an outreach method that uses multiple touchpoints in a short period, ideal for busy decision-makers like Sales VPs, CMOs, and Founders.


Before You Start: Prioritize Your Leads ๐Ÿง‘โ€๐Ÿ’ผ


The Agoge Sequence is time-consuming, so focus it on your highest-priority prospects. Use your buyer persona to identify key decision-makers, such as VPs of Sales, Inside Sales Managers, and CEOs. Use the full sequence for these prospects and a shorter version for lower-priority leads.


Day 1: Triple Touch โšก๏ธ


  • Start by following the target decision-maker on LinkedIn.

  • Call them.

  • Send a personalized email.


These three touchpoints happen in one day. This approach, called "The Triple", maximizes your chances of getting noticed. Your first email should be short and personalized, with a strong opening sentence that shows youโ€™ve done your research. Follow this with a clear value proposition and a call to action.


Day 4: Email Follow-Up ๐Ÿ“ง


Give your prospect a few days to respond. On day four, send a brief follow-up email to bump your original message back to the top of their inbox.


Day 5: Follow-Up Call โ˜Ž๏ธ


Call the prospect again, using the personalized details from your first email to capture their attention. Try calling at different times to increase the chances of reaching them.


Day 7: Another Call Attempt ๐Ÿ“ž


If you havenโ€™t connected yet, make another phone call on day seven. If you still donโ€™t reach them, feel free to leave a voicemail.


Day 8: Bump Your Emails ๐Ÿ“ฉ


On day eight, send a quick reply to your previous emails to bring them back to the top of the inbox.


Day 9: LinkedIn InMail ๐Ÿ’ฌ


If thereโ€™s still no response, send a LinkedIn InMail, personalizing the message by referencing the original email or their recent LinkedIn activity.


Day 10: Call Again ๐Ÿ“ฒ


By day ten, itโ€™s time for another phone call. Remember, 93% of leads that convert are reached after six calls, so persistence is key.


Day 14: New Email โœ‰๏ธ


If thereโ€™s no response by day fourteen, send a new, less personalized email with a focus on your value proposition. Ask for a specific meeting time.


Day 15: Bump the New Email ๐Ÿ””


Send a quick reply to bump your day fourteen email back to the top of the inbox.


Day 17: Another Follow-Up ๐Ÿ’ก


Send another short email on day seventeen to highlight your offering or address another pain point.


Day 20: Final Call ๐Ÿ“ž


By day twenty, try calling the prospect one last time.


Day 23: Last Call Attempt โŒ


This is your final attempt to call the lead, aiming for a clear yes or no.


Day 27: Breakup Email ๐Ÿ’”


Send a final โ€œbreakupโ€ email on day twenty-seven. This email informs the lead that youโ€™ll stop contacting them but leaves the door open for future communication.



๐ŸŽฏ Building Your Follow-Up Sequence


The Agoge Sequence is a strong starting point for boosting your B2B response rates. Adjust it as needed based on your results and your leadsโ€™ preferences. Donโ€™t just set it up and forget itโ€”continuously analyze and optimize your approach. And remember, building relationships takes time, but with the right follow-up strategy, you'll stay top-of-mind when a prospect is ready to buy. ๐Ÿ’ผ


Sep 22, 2024

3 min read

0

10

0

Comments

Share Your ThoughtsBe the first to write a comment.
bottom of page