
"๐ Your Guide to Boosting Conversions โ A B2B Sales Follow-Up Timeline"
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In B2B sales, following up is crucial. Most prospects wonโt buy immediately; in fact, 80% of sales require five follow-ups, but only 8% of sales reps follow up that many times.

Why? Because building an effective follow-up sequence can be challenging.
However, with the right approach, you can hit your sales and growth targets.
Letโs break down what a follow-up sequence is and walk through an example timeline that turns leads into clients.
๐ What is a Follow-Up Sequence?
A sales follow-up sequence consists of the steps sales reps take to convert leads into customers. It involves multiple touchpointsโlike phone calls, emails, and LinkedIn messagesโspanning days or weeks.
๐ The goal: To build trust, share your brand's story, and showcase your product or service.
A structured follow-up sequence moves leads through the sales funnel and ensures no potential customer is forgotten. It also boosts your sales teamโs productivity by removing guesswork from the process, allowing them to focus on personalizing communication.
๐ Sales Follow-Up Timeline: A Step-by-Step Example
This example follows the Agoge Sequence, an outreach method that uses multiple touchpoints in a short period, ideal for busy decision-makers like Sales VPs, CMOs, and Founders.
Before You Start: Prioritize Your Leads ๐งโ๐ผ
The Agoge Sequence is time-consuming, so focus it on your highest-priority prospects. Use your buyer persona to identify key decision-makers, such as VPs of Sales, Inside Sales Managers, and CEOs. Use the full sequence for these prospects and a shorter version for lower-priority leads.
Day 1: Triple Touch โก๏ธ
Start by following the target decision-maker on LinkedIn.
Call them.
Send a personalized email.
These three touchpoints happen in one day. This approach, called "The Triple", maximizes your chances of getting noticed. Your first email should be short and personalized, with a strong opening sentence that shows youโve done your research. Follow this with a clear value proposition and a call to action.
Day 4: Email Follow-Up ๐ง
Give your prospect a few days to respond. On day four, send a brief follow-up email to bump your original message back to the top of their inbox.
Day 5: Follow-Up Call โ๏ธ
Call the prospect again, using the personalized details from your first email to capture their attention. Try calling at different times to increase the chances of reaching them.
Day 7: Another Call Attempt ๐
If you havenโt connected yet, make another phone call on day seven. If you still donโt reach them, feel free to leave a voicemail.
Day 8: Bump Your Emails ๐ฉ
On day eight, send a quick reply to your previous emails to bring them back to the top of the inbox.
Day 9: LinkedIn InMail ๐ฌ
If thereโs still no response, send a LinkedIn InMail, personalizing the message by referencing the original email or their recent LinkedIn activity.
Day 10: Call Again ๐ฒ
By day ten, itโs time for another phone call. Remember, 93% of leads that convert are reached after six calls, so persistence is key.
Day 14: New Email โ๏ธ
If thereโs no response by day fourteen, send a new, less personalized email with a focus on your value proposition. Ask for a specific meeting time.
Day 15: Bump the New Email ๐
Send a quick reply to bump your day fourteen email back to the top of the inbox.
Day 17: Another Follow-Up ๐ก
Send another short email on day seventeen to highlight your offering or address another pain point.
Day 20: Final Call ๐
By day twenty, try calling the prospect one last time.
Day 23: Last Call Attempt โ
This is your final attempt to call the lead, aiming for a clear yes or no.
Day 27: Breakup Email ๐
Send a final โbreakupโ email on day twenty-seven. This email informs the lead that youโll stop contacting them but leaves the door open for future communication.

๐ฏ Building Your Follow-Up Sequence
The Agoge Sequence is a strong starting point for boosting your B2B response rates. Adjust it as needed based on your results and your leadsโ preferences. Donโt just set it up and forget itโcontinuously analyze and optimize your approach. And remember, building relationships takes time, but with the right follow-up strategy, you'll stay top-of-mind when a prospect is ready to buy. ๐ผ